Planning to start a clothing brand or fashion line? Custom patches can offer you a competitive advantage. For one thing, embroidered patches have immense branding potential.
They add a unique touch to garments, while also serving as marketing tools for brand recall and customer loyalty. Not to mention, patches work on all kinds of garments, especially winterwear.
In this article, we talk about how custom patches can help you launch your winter clothing line this year.
The Business Case for Custom Patches in Fashion
Here’s a stat. The global winterwear market is valued at approximately $285 billion as of September 2024. It is also projected to grow by $10 billion each year. Many factors can explain this trend. After all, winter wear is not just protective and comfortable, but also stylish. That makes a business case for starting a winter clothing line.
That doesn’t mean, however, that you have to invest heavily in complex embroidery or screen printing for each item. With the advent of on-demand printing, clothing brands can create base garments and apply patches as needed.
This modular approach lowers production expenses, potentially by 30% per garment. It also enables brands to adapt to trends and customer feedback. Depending of the demand of particular designs, patches can be produced in smaller batches, which minimizes excess inventory and waste. This makes your fashion brand sustainable as well.
Types of Custom Patches
Custom patches are decorative emblems or designs that can be sewn or ironed onto clothing. They come in various types.
Embroidered Patches
These are made from threads stitched onto a fabric backing. It makes embroidered patches durable and textured. They also enable designers to be intricate with the patches, which is why embroidered patches are commonly used for logos.
Woven Patches
These are made with a loom. If you want to print small text or detailed graphics, go for woven patches as they offer a smoother finish and finer detail, even more so than embroidered patches.
PVC Patches
Moving on, PVC patches are made from soft, flexible plastic. These are especially suited for winterwear because they are waterproof and suitable for the outdoors. Moreover, you can mold PVC patches into different shapes and colors.
Leather Patches
Providing a premium feel, leather patches add a touch of luxury to winter clothing items like jackets and bags. They can be embossed with logos or designs, a popular choice for high-end brands.
Finally, nothing beats the premium feel of leather patches. They add a luxurious touch to winter clothing, especially jackets. Leather patches can be embossed with logos as well, which once again enhances the branding potential of your clothing line.
In short, custom patches can elevate winter fashion for protective wear into trendy style statements.
Stylish Applications in Winter Fashion
Here’s how patches can make your winter fashion more stylish.
Puffer Jackets
You can transfer a simple black or navy puffer jacket with large, vibrant patches to showcase playful designs or bold logos. It will enhance the jacket’s appeal and it can also double as streetwear.
Wool Sweaters
Another cool idea is to adorn chunky wool sweaters with thematic patches, such as ice skates or Christmas designs. These wool sweaters will cater to a younger audience and create a sense of community around winter activities like skiing or snowboarding.
Beanies and Scarves
Stylish beanies featuring embroidered patches or woven tags can provide a chic yet cozy accessory. Similarly, scarves can incorporate small patches that add flair and personalization.
Hoodies and Vests
Last but not least, hoodies with unique patch placements or layering can create a fresh look. On the other hand, vests can be upgraded with leather patches to add sophistication.
The point is, over 50% of customers are more likely to purchase clothing items with distinctive branding or designs. This especially includes customers aged 18 to 30. Hence, custom patches can help you brand to cater to this demographic by design products that resonate with their desire for individuality and self-expression.
Over to you!
Incorporating custom patches into winter clothing enhances their aesthetic appeal. But it also provides significant business advantages. They reduce manufacturing costs and offer endless design possibilities.
If you are looking for bespoke patches, we recommend that you check out Panda Patches. Along with a complete range of patches, Panda Patches offer excellent service delivery. They accept orders as low as five patches, which they deliver within a week.